by Logan Dziuk, Recruitment Marketing Manager, ThirdPool Recruiting
Growing your social media footprint is a critical step in your recruitment efforts.
Job-seekers frequently want to learn more about your company’s culture, benefits, and roles before they apply. Social networks provide an avenue to showcase your organization and cultivate relationships with active and passive job-seekers.
By leveraging social networks such as Facebook, LinkedIn, and GlassDoor, you can develop a more informed candidate and have a tangible presence on the sites that encompass the majority of your prospective candidates’ employment-related web traffic.
There are few ways to build your social media presence as an employer:
- Ensure that you have profiles on Facebook, LinkedIn, and GlassDoor. This includes information such as a company description and your mission, vision, and values as an organization.
- Craft a social media strategy and produce quality content. This could include things such as videos that highlight your company’s culture and pictures of team building events you participate in.
- Engage with your audience (potential candidates). One example would be leveraging Facebook Messenger to engage in a live conversation with recruiting prospects. Another example could be responding appropriately to employment reviews of your company on GlassDoor.
This is certainly not an exhaustive list, but if you are looking for a place to start with your employment-related social media strategy, use these tips to get your wheels off the ground.