Turning Misery into Productive New Agents

by Ben Hess, Managing Director, ThirdPool Recruiting

Some of the highest-performing individuals in the workforce are the most miserable.

In an insightful article in the Atlantic, Derek Thompson recently surmised that for the college-educated in the last decade, work has morphed into somewhat of a religious identity.

It promises identity, transcendence, and community, but for many individuals it’s failing to deliver.

There is no question that an elite obsession with meaningful work will produce a handful of winners who hit the workist lottery: busy, rich, and deeply fulfilled.

But a culture that funnels its dreams of self-actualization into salaried jobs is setting itself up for collective anxiety, mass disappointment, and inevitable burnout.

This workforce trend is a gold mine for the real estate industry.

We know most agents enter the real estate industry as second or third career professionals (i.e. very few people start their work life in real estate).

We also know, the sweet spot for hiring new agents is probably in a prospect’s ‘30s or early ‘40s.

To have access to a large group of highly-educated individuals who are dismayed with their current jobs is like walking into an orchard at harvest time.

The pickings are good.

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