A Flood of Recruiting Leads

by Ben Hess, Managing Director, ThirdPool Recruiting

In a recent nationwide survey of employers, 54% of hiring managers reported getting too many irrelevant or underqualified applicants to their job postings.

This issue was rated as the number one frustration among recruiters.

Why? Because it’s a constant struggle to sort through the noise and find the high-potential recruiting prospects.

There are two approaches to solving this problem:

  1. Improve the quality of the recruiting leads. The online recruiting industry has been working on improving lead quality for more than a decade, and it’s surprising how little progress has been made.

While common techniques used to screen online leads produce marginal increases in applicant quality, the costs of acquiring the “higher quality” leads tend to skyrocket. The cost outweighs the benefit.

  1. Increase the efficiency of processing the recruiting leads. This approach assumes you’ll have a high number of recruiting leads and most of them will be unqualified.

There are good tools and techniques available for making the screening process more effective. Effective methodologies combined with the focused efforts of a recruiter is a reliable way of finding and engaging talented prospects.

The first approach is characterized by promises and disappointments.

The second approach is characterized by more focus and effort, but it produces a reliable result.

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