Player Murray and Lizzie Gonzales manage a high-performing real estate office in Raleigh, North Carolina.
Like many of you, the lockdowns and business restrictions have forced them to quickly migrate to the virtual world.
Feeling their close-knit culture was being strained by this new reality, they came up with a great idea.
On each Friday afternoon, they give up their normal manager roles and become “Porch Fairies.”
A Porch Fairy is someone who quietly drops off a thoughtful gift on the porch of an unsuspecting agent with a note that reads:
You’ve been visited by the BHHS North Hills Office Porch Fairies. Just wanted to let you know we’re thinking about you and we miss you!
The first 20 agents received these gifts with much gratitude and soon social media was blowing up with pictures and comments about the Porch Fairy visits.
The initiative created so much chatter after the first week, a message was sent out to all the agents the following Monday.
I’ve heard from social medial that some of you were visited by the Porch Fairy’s last week.
If you haven’t been visited yet, you will be in the upcoming weeks. You won’t know when and that’s part of the fun! We miss you all and can’t wait until we can be with each of you again.
These are the types of connections that help agents temporarily escape the virtual world and refresh the feelings they have towards you and the culture of the office.
If you want to retain your agents, remember that feelings of warmth and gratitude can’t be duplicated by a competitor.