Thank you to all those who took the time to participate in our Recruiting Practices Survey launched earlier this week.
Here are some of the things we learned:
1. The most common office size of our readers is 50 – 100 agents.
2. Over 95% of your offices were profitable in 2020.
3. On average, you hired 64% new agents and 36% experienced agents.
4. Only 6% of offices experienced a net agent loss last year while 46% of offices had a net agent gain of ten percent or more. About 50% of offices remained the same size during 2020.
5. Almost all of your offices (96%) provide marketing support to agents and 65% of offices provide leads.
6. About 70% of offices provide advanced/concierge transaction support and 75% of you survey customers on their experience after transactions close.
7. The audience was equally split (50/50) on the use of agent advisory councils to collect feedback from agents.
8. For managers, over 84% of you felt supported in your growth by your leadership team.
9. The top 5 challenges in your offices (in descending order of concern):
Agent Recruiting
Agent Retention
Profitability
Creating a Compelling Vision/Mission
Goal Setting
10. The challenge of Agent Recruiting was cited at 2 times the rate of next closest challenge (maybe that’s why you read Recruiting Insight everyday).
We’ll pull apart the data and comments in future Insights, but this should give you a quick picture of where you stand compared to your peers.