As inventory levels remain at historic lows, agents who are able to generate listings are in a very desirable position.
Those who primarily work with buyers feel like they’re in purgatory.
So, who’s getting the listings?
According to Steve Murray, there’s one group of agents who are suffering more than others.
The top 20% of agents are growing their listing volume. This group is up 5% from historical levels.
New agents are also getting more listings because there are more of them (new agent hiring is up), and they’re capturing the “mom and dad” listings.
Both the high-performing agents and the new agents are taking listings from the mid-range performers and marginal/part-time agents.
The mid-range agents are the most vulnerable.
Your competitor’s mid-range agents are vulnerable from a recruiting perspective.
If you have a system or methodology for generating listings, there’s a high demand for what you’re offering.
Your mid-range agents are vulnerable from a retention perspective.
Make a list of your agents who are capturing a lower number of listings in the last 18 months. You can bet their frustration level is high, and they may be looking elsewhere to get their problem solved.
Struggling agents want their pain taken away, and they’ll gravitate towards those who they believe can solve their problems.