Focus on a Great Design

Seth Godin surmises that the world of design operates on two axes:

Did you produce within the constraints?

Did you deliver measurable results?

Good design doesn’t exceed the available resources and produces measurable change against the agreed upon objectives.

Great design is better than good design because it uses fewer resources and/or creates even better results.

With so much external capital flowing into the real estate industry, it seems many of the traditional economic restraints have been removed—especially in the recruiting arena.

Companies who are offering unreasonable splits, signing bonuses, low caps, and other short-term financial incentives are making progress by removing constraints.

This may produce some results in the short term, but it’s not sustainable.

When the pendulum swings the other way, who will be the winner? The great designers.

These are innovators who will build profitable systems that are good for the agent, good for the consumer, operate within constraints, and produce measurable results.

Don’t get caught up in the race to the bottom. Spend your time, effort, and creativity designing a better system.