If you’re focused on experienced agent recruiting, you’re competing for talented agents alongside other real estate companies.
When you’re focused on new agent recruiting, you’re competing against the broader market of opportunities where an individual could possibly work.
According to The Conference Board, an interesting phenomenon is happening in the labor market.
Wages and salaries have been trending upward strongly for blue collar and service jobs. In leisure and hospitality, wages are growing particularly fast.
For example, restaurant workers have seen their pay increase 46% over the last three years.
By contrast, professional, management, and related fields have only seen modest pay increases.
And the workload in professional positions has increased because of the large number of workers (10 million) who left the workforce during the pandemic and have not returned. Many of these workers report being burned-out in their current jobs.
In the past, the real estate industry has offered those in hospitality and leisure an upgrade in their careers.
This message is falling flat.
Offering professionals a lateral transfer to the real industry that offers more flexibility, remote work conditions, and control over their workload is ringing true.
From the prospect’s perspective, recruiting starts with a compelling need for change.