I was recently reminded of a conversation I had with my wife a few months ago.She mentioned she had not read an email I’d forwarded to her a couple of days earlier.It wasn’t an urgent issue, so it wasn’t a big deal. But, it did prompt the question:Why don’t you check your email more often?Her answer was insightful:When someone emails me, they usually want something. It’s typically a request for money, an opportunity to volunteer, or some other demand for my time and attention. I get tired of it, so I’m not very motivated to interact with my email.I pushed this line of questioning a little further.I understand why you don’t like email, but you seem to text a lot. Is texting any better?Her response surprised me:Texting is much better because it’s a conversation, and I enjoy connecting with people.I think this sentiment is very common.If you want to have conversations with your recruiting prospects, text them.If you want to be perceived as selling something, email them.