In a post from the archive, Dave Mashburn tells the story of his quest to rebuild his golf swing a few years ago. It’s a great story that highlights our need to search for opportunities to improve. From a third-party perspective, the recruiting methodologies look like golf swings that need some work. Does the swing need to be reconstructed completely? No, probably not. In my case, I was only trying to make some small changes to my backswing. But even small tweaks are difficult to implement because humans tend to resist change. Many real estate recruiting techniques have been around for years. Each technique was effective at some point, but some have lost their usefulness and need modifications to remain relevant. So how do you get started on the path to making improvements to your recruiting techniques and methodologies? First, follow Harry Beckwith’s advice and assume your recruiting process is flawed. It can’t hurt and it will force you to improve. Second, ask yourself the following questions: What recruiting practices have you been using for the longest period of time and seem tired? Who can you contact in your network (someone you respect as a recruiter) and ask what they’ve stopped doing in recent years, and started doing instead? Once a picture starts to emerge of the changes you need to make to improve, you’ll have to make a commitment to practice these changes. The first step to making a change is determining where to focus.