Many team leaders and single office brokerages must make a transition from sales to leadership.post from the archive, tech columnist Geoffrey James relates this transition to a start-up scaling their operation. Here is some of Geoff’s advice that applies to aspiring real estate leaders who are attempting to scale their teams. Fighting fires rather than scaling up. New leaders have a tendency to focus on crises: service issues, customer issues, agent drama, and, of course, running out of money. They forget a team can’t possibly grow and succeed unless they make a commitment to recruit. What to do: Put aside at least five hours a week for recruiting and interviewing candidates, even if you’re not currently hiring. Ideally, you want a pipeline of potential hires whenever you need to add staff or agents. For a team to grow, everyone on the team must level-up every 12 months. That’s only possible if the owner helps them understand the new skills and behaviors they’ll need to grow themselves as the company grows. What to do: Think of coaching as an investment in time management. Yes, it takes longer to coach somebody to do a task than to do it yourself. Once you’ve trained somebody, though, that task leaves your to-do list, creating time to do those things that only you can do. Failing to plan for setbacks. Even the best-run teams encounter problems. If you’re not prepared to deal with them, even a small hiccup can derail your ambitious plans. What to do: Work with your coach or mentor to create contingency plans, in case there are recruiting delays, slower-than-expected sales cycles, departures of key personnel, and other operational disruptions. I’ve heard hundreds of times: Great salespeople don’t make great leaders. It’s not true if you can see and address the most common blind spots.
While many of a high-performer’s sales skills do transition to leadership positions, there are some predictable blind spots. In a