For the last few years, our friends at JPAR have conducted an industry-wide real estate survey for agents, teams, and brokers.It’s great they’re collecting data and using it to try to improve their brokerage (and you should do the same), but they also generously share their insights each year with those who participated in the survey.For example, here are a few things we learned last year:1. There’s value in having a written business and marketing plan:Agents with no written plan earned an average of $80K.Agents with a written plan earned an average of $108K.2. It’s hard to “go it alone” in your real estate business:Agents not in a small accountability group earned an average of $77K.Agents in a small accountability group earned an average of $110K.3. Holding client events as an agent is an important marketing tool:Agents who never do client events earned an average of $82K.Agents who did three or more client events per year earned an average of $120K.Would you like to contribute to this year’s survey?If so, grab a cup of coffee and spend 10 minutes sharing your experiences from 2021.
After the survey information is compiled, I’ll again share some of the insights from the mastermind group who will be evaluating the data.