Real Estate Express recently published research on how agent income correlates to hours worked. In the group of 8,914 agents they studied, they found that if an agent works… Less than 20 hours/week, their average income is $44KWorks 21 – 39 hours/week, their average income is $73KWorks 40 – 50 hours/week, their average income is $113KWorks 51 – 59 hours/week, their average income is $143KWorks 60+ hours/week, their average income is $172K Notice the distribution of income at the top two levels—20 extra hours of work/week produces an extra $70K – $100K in personal income! What is an agent in this income group experiencing? Most of them are satisfied with their income level, but are frustrated they must work so hard. Would some of these agents be interested in exchanging a small percentage of their income for a reduction in their hours worked? For example, let’s suppose you’re earning $175K and working 60 hours per week. What if I could help you earn $150K, work 40 hours/week, and during those 40 hours allow you to focus on the tasks you really enjoy? This is how recruiting niches work—they find and solve real problems that a group of agents are experiencing. There are dozens of recruiting niches available in your marketplace. But because it takes creativity and problem-solving energy to address such issues, most of them are unfilled. It’s easier just to scream “We have better splits and can offer you leads!” like everyone else.