If you’re asking an agent to leave their current brokerage and join your team, there must be a compelling reason for them to make a change.The reason for change comes from one of two sources:1. Their company: Something has caused your prospect to become unhappy and disgruntled.2. Your company: You’re offering something of value that’s not available from their existing broker.In a Real Trends podcast, James O’Bryon, CEO of RE/MAX Gold in California, said it’s better to focus on the second option.The first and most important task of recruiting is you must build an extraordinary company. If you don’t, then whatever it is that you’re attempting to present to agents who work for other companies, some of which are extraordinary, is not going to have any great listening ear. He goes on to say that you’ll know you’re offering something compelling when the recruiting prospect sees it as a gift.You’re not trying to sell them anything—you’re offering them a gift.When you’re giving somebody a gift (and it’s truly a gift) and they don’t want it, you don’t have to feel rejected because it’s just something that doesn’t work for them at that time.If you can recruit without experiencing rejection, you’ll probably do a lot more recruiting.