Storytelling is an important part of every recruiter’s toolkit. Perhaps you have some standard stories you share during the recruiting process. While this is a good baseline, Rich Millington argues that stories become superpowered when they are customized to match the worldview of your listener. Some people need a story of ego. “This is what the best people in the world do…” Some people need a story of change. “This is what the future of the field looks like…” Some people need a story of vision. “Imagine how great it would be to be standing on stage presenting this to the world…” Some people need a story of togetherness. “We can create this amazing thing together…” Some people need an underdog story. “They don’t think we can do this…” Some people need a story of pride: “We do this better than any of our rivals, let’s not ruin that…” Some people need a story of love. “If we truly care about them, we should do this…” Understanding the perspective of your prospect makes you empathetic. Crafting stories from that perspective makes you persuasive.