Squeezing the Productivity Orange

In research based on the working habits of more than 5000 managers, author Morten Hansen documented the productivity of individuals compared to the number of hours they worked each week.Managers working between 30 and 50 hours experienced the highest productivity per hour.After 50 hours, productivity per hour started to decline.After 65 hours, it became counterproductive to work more.To explain this phenomenon, Hansen uses the analogy of squeezing an orange.The first squeeze produces the most juice with the least amount of effort, and each successive squeeze produces a diminishing amount of juice.Managers in the real estate industry often work long hours.Your first hours are your best hours, so make sure you’re using them for your most important work.If you find yourself pushing recruiting to the end of the day and trying to make up for lost time at the end of your week, your results will suffer.Recruiting deserves to be to part of your week’s first squeeze.