Yesterday, we discussed the preference most individuals have for multiplex relationships.David Burkus, you push past normal small talk and ask some questions designed to get a prospect to reveal these connections. Here are seven questions you may want to try: What’s the best thing that happened to you last year? What are you looking forward to this year? Where did you grow up? What do you do for fun? Is there a charitable cause you support? Who is your favorite superhero? What’s the most important thing I should know about you? These questions will help get the prospect to reveal what’s going on in their life outside of work and how they are connected to these activities and causes. When you find a meaningful connection you share, you suddenly become a lot more interesting.
A multiplex connection is one where there is an overlap of roles or affiliations from more than one social context (ex. I work in real estate, and I’m an avid snow boarder). It only makes sense to find and emphasize these types of connections during the recruiting process. How do you make this happen? According to