ow Do You Find Purpose In Your Workby Ben HessLast week, I reminded you that agents usually have a larger, external purpose (outside their business) for which they’re working (ex. supporting their family, reaching a financial goal, helping a certain group of clients, etc.)And multiple studies show a link between a sense of external purpose and high performance.But what about having an internal sense of purpose? Does that matter too?Of course, it does.The individuals who are most productive tend to be those who are also finding purpose in their day-to-day work.But how do you quantify something as nebulous as “finding purpose in their work?”Researchers asked thousands of workers this question, and the feedback was surprisingly simple.Here are the top two answers:I feel a sense of purpose at work when I’m regularly accomplishing tasks.I feel a sense of purpose at work when I’m creating value for my team or organization.These down-to-earth responses beat out the more esoteric replies: doing work I’m passionate about; doing work that adds meaning to my life; and doing work relevant to the community.When building a team, focus on the basics of defining tasks and demonstrating how those tasks contribute to the end goal.When recruiting to your team, highlight how focused and engaged your existing agents are in their day-to-day tasks.
Topic: Against All Odds: Growing During Challenging TimesGuest: Steve Murray, Founder of Real Trends